Our Commitment · Real Trees & Real Impact

Our Sustainability Commitment

Real trees are the greener choice. Here is how we make sure every tree we sell does as little harm as possible.

20+
Years sourcing
British trees
15mi
Max distance,
large London trees
1:1
Every tree replaced
with a new sapling
100%
Trees chipped
and recycled
How We Think About It

Six Reasons Real Trees Win

🌿

Real Trees Capture CO2

A Christmas tree absorbs carbon dioxide throughout its growing life. It keeps doing so even after it has been cut. A plastic tree sits in landfill for hundreds of years.

📍

Grown Close to London

Our larger trees for London are grown within 15 miles of the city. Short supply chains mean fewer tree miles and less transport carbon.

✂️

Cut to Order, No Waste

We cut trees after orders come in. We do not grow trees that do not sell. Every tree that goes out is one that was always intended to.

🌱

Every Tree Is Replaced

After harvest, our growers plant a new sapling in its place. The cycle starts again. The land stays productive and carbon-capturing.

🇬🇧

British Grown Only

We source exclusively from UK farms. No trees shipped from Denmark or Belgium. British grown means shorter journeys from field to door.

♻️

Trees Are Chipped and Recycled

When we collect trees in January we chip them to reduce volume. The chippings go to parks and gardens as mulch. Anything we can't place goes to a green waste recycling centre close to London.

The Good Elf Is a Green Elf

We are not perfect. But we think carefully about every part of our operation and we keep improving.

Shop with a Clear Conscience

British-grown, cut to order, collected and recycled after Christmas.

Shop Christmas Trees